Take a look back at some of Levi's® campaigns and how some of our products started. Check out our season collections and special edition products to get inspired.

Mar 25, 2024 · Get to know the 2024 Live In Levi's® brand campaign and how fans around the world can participate in the #LevisOpenCall.

Apr 22, 2021 · That’s why the new Levi’s® brand spring campaign is rallying people to “Buy Better, Wear Longer” — raising awareness and speaking to our shared responsibility on the environmental impacts of apparel production and consumption.

From creative innovators and activists to style mavericks and sonic savants, get to know why this season’s visionaries truly capture the rebellious spirit woven into the fabric of 501® Jeans.

Mar 3, 2023 · As in the settings of two of the films, Levi's and its 501 Jean will continue to tell stories around the globe. A campaign celebrating 150 years of one style of jeans was translated into 19 different languages and will run in 36 markets.

Feb 2, 2023 · Now, during the 150th anniversary of its famed 501 jeans, it has a special occasion to tell that story. The narrative linking the jeans themselves with the lives of those who wear them kicks off in...

Sep 29, 2024 · Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic Levi’s® looks and films. In a series of chapters, the new campaign reinterprets several of the Levi’s® brand’s most iconic advertisements, bringing them into the modern era.

Sep 24, 2022 · With its new Buy Better, Wear Longer campaign, Levi’s shows just how a pair of jeans bought in 1975, for example, could end in the hands of a completely different person in 2022. You see the raw pair slowly fade, how holes were earned and when and where patches were ironed on and eventually removed.

Celebrate the jean that started it all -- Levi's® 501® Jeans. Discover Levi's® 501® Jeans for women and men like never before and get involved in 501® Day. Skip to main content . $75 off $200+, $50 off $150, $25 off $100. ... All Campaigns / #501Day. Campaigns / #501Day / May 2022. Happy 501® Day!

Aug 4, 2024 · Levi’s “501 Blues” campaign was notable for its innovative use of a wide array of media channels, which played a critical role in its success. The campaign’s primary objective was to revitalize the Levi’s 501 jeans by positioning them as …