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    Wikipedia
    https://en.wikipedia.org/wiki/DeSoto_(automobile)
    DeSoto (automobile) - Wikipedia
    Product typeAutomobile, trucks
    Produced byChrysler Corporation
    Introduced1928 by Walter Chrysler
    Discontinued1961
    Overview

    DeSoto (sometimes De Soto) was an American automobile brand that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger … See more

    History

    The De Soto Motor Car Company was created in Auburn, Indiana, in November 1912, by L.M. Field, Hayes Fry and Glenn Fry of Iowa City, Iowa, and V.H. Van Sickle and H.J. Clark of Des Moines, Iowa. It was a subsidiar… See more

    Termination factors

    Despite being a successful mid-priced line for Chrysler Corporation for most of its life, DeSoto's failure was attributable to a combination of corporate mistakes and external factors beyond Chrysler's control. The marke… See more

    Trucks

    Chrysler Corporation introduced the DeSoto brand of trucks in 1937 to provide a greater number of sales outlets overseas for the American-built Dodge and Fargo commercial vehicles. The DeSoto brand was … See more

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