H1 saw Indian advertisers pause, reassess, and place smarter bets. As H2 heats up, industry experts share that brands are ...

Cricket League Chronicles by The Pulse Magazine unpacks how IPL 2025 became a marketing masterclass, with insights from top brand and marketing leaders.

In this guest post, Rajesh Radhakrishnan explores how brands are using phygital activations at Pandharpur Yatra 2025 to drive ...

Anurag Prasad has been associated with Lowe Lintas for over two decades. Over his 25-year career, he has worked across ...

Miranda, with six years at the agency, will lead healthcare expansion, while Abreu continues to head celebrity-led campaigns after 15 years with Alchemist.

The venture aims to integrate artificial intelligence across the marketing value chain, combining media, data, strategy, and ...

Before this role, Saakshi served as Senior Marketing Director – Africa, Middle East & South Asia (AMESA) at PepsiCo. She ...

The new platform includes programmatic advertising features such as Programmatic Guaranteed (PG), Private Marketplace (PMP) ...

X, the social platform formerly known as Twitter, is set to pilot a feature that will allow AI chatbots to generate Community ...

Justice M Nagaprasanna, presiding over the hearing, also took exception to the language. “I take objection to this. They are ...

He has previously held leadership roles at Interpublic Group, Publicis Groupe, and Omnicom Media Group. Prior to joining ...

Raylin Valles, Founder of Ducktape Studio discusses the fine art of balancing agility with the scale of global brands, the ...