New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...
For nearly 20 years, streaming has transformed the media landscape and revolutionized the way audiences watch television. With more streaming content available to be consumed on more apps and services ...
Precyzyjne poruszanie się po rynku telewizyjnym. Zbadaj zachowania widzów na kluczowych platformach telewizyjnych w comiesięcznej makroanalizie. Dane dla The Gauge pochodzą z dwóch oddzielnie ważonych ...
当今的媒体环境错综复杂。美国人继续在媒体上花费大量时间，2024 年第一季度，每周在所有设备上花费 70 小时（或每天 10 小时）。但是，随着受众将时间分散到线性电视、CTV、广播、智能手机 ...
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