At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering ...

A real transformation occurs when collaboration replaces control and leaders show up not to manage but to participate, says HSBC chief digital officer.

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...