"I’m not just an assistant, I’m your new best friend in the digital world," Alexa+ said during an onstage demo on Wednesday.

Amazon.com (AMZN) is introducing Alexa+, the company’s next generation assistant, powered by generative AI. According to the ...

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”.