From tapping into “culture that converts” to moving beyond PR, marketers from Guinness, Unilever and Cadbury share their ...

A Cabrales cheese aged in a cave for 10 months received top marks in a competition in Spain and earned a Guinness World Record when it was auctioned for $42,232.

A new world record has been secured in Stoke-on-Trent after hundreds of people joined in with a special cream tea party at ...

Katie Taylor and Amanda Serrano’s upcoming all-women’s fight night is set to make history. The stacked Most Valuable Promotions (MVP) card, which is due to take place on Friday at New ...

The people of Stoke-on-Trent are officially world record holders after holding the biggest ever tea party. Around 15,000 ...

British tennis pros Jamie Murray and Laura Robson have just claimed two Guinness World Records for the longest tennis rally to ever play out… atop two moving cars. And yes, it does look as incredible ...

Lucid took a Grand Touring version of its flagship Air sedan on a Guinness World Record-setting trip from Switzerland to ...

From selfie marathons to longest acting careers—these Indian actors have made history with their unforgettable Guinness World ...

JBE turned to d&b audiotechnik partner Acoustik – which it has worked with on many projects, including a lengthy ...

An exhibition celebrating best-selling espionage author John Le Carre is due to open in Oxford, showcasing the writer’s annotated manuscripts ...

After the success of the ‘Owner’s Experience’ for his fight with Mike Tyson, Jake Paul made the package available again for ...