Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the ...

Players are still very much focused on a handful of live-service games, as over 70 percent of PS5 and Xbox Series X/S players ...

According to a recent report, more than 70% of active PS5 or Xbox Series X users played at least one of the top 10 ...

Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for CPG ...

Target's deal with Champion comes as the Minneapolis-based retailer tries to rev up its stock performance and its sales, ...

Over 70% of US active PS5/XBS players played at least 1 of the top 10 live service games of the month during January. More ...

Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

Game On” is The Fly’s weekly recap of the stories powering up or beating down video game stocks. Discover the Best Stocks and Maximize Your ...

While it may not quite be a death knell, Readerlink’s decision to end distribution for the format is likely to push ...

Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.

Circana™ today announced the upcoming launch of B2B Solution Insights, a new offering providing comprehensive order-level ...