Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the ...

Over 70% of US active PS5/XBS players played at least 1 of the top 10 live service games of the month during January. More ...

Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

Target's deal with Champion comes as the Minneapolis-based retailer tries to rev up its stock performance and its sales, ...

Mat Piscatella has revealed that over 40% of the total play time spent on PS5 and Xbox Series X/S games in the US last month ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

PS5 Pro sales are now behind PS4 Pro sales in terms of pace This is according to industry analyst Mat Piscatella It comes ...

It's been tough sledding for Celsius (NASDAQ: CELH) for much of the past year. The stock hit a high of nearly $100 last ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for CPG ...

Game On” is The Fly’s weekly recap of the stories powering up or beating down video game stocks. Discover the Best Stocks and Maximize Your ...

Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.