In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.

Astronomer has hired Gwyneth Paltrow as a "temporary spokesperson" following the social media firestorm that involved two now-former company executives and a Coldplay concert “kiss cam" last week

This is the next step if you're Astronomer, the company at which the now-former CEO -- a man named Andy Byron-- and ex-Chief People Officer Kristin Cabot were caught on a "kiss cam" during a Coldplay concert.