YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing ...

Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV ...

Magnite delivers strong third-quarter results, beating earnings expectations thanks to Connected Television (CTV) growth.

Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and is clearing at major CPM discounts compared to the direct deal rates.

Magnite’s strategic partnerships and expanding market presence, particularly in the connected TV (CTV) space, are significant contributors to its growth. The company is seeing accelerated CTV growth ...

Today, CTV buying is a complicated process ... It’s only a matter of time before seeing live sports on services like Netflix, ...

Once again, its exposure to the higher-growth CTV and retail media markets offset its slower growth in the desktop and mobile advertising markets. Alphabet also struggled to maintain YouTube's ...

Needham analyst Laura Martin maintained a Buy rating on Magnite (MGNI – Research Report) today and set a price target of $17.00. Laura ...

Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop ...

YouTube is the biggest video platform; it ranks higher than platforms in terms of number of active users both in the UAE and ...

While marketers continue to leverage video-on-demand platforms to target audiences, OEM (Original Electronic Manufacturer) ...

These findings led to the conceptualising and designing of interactive ad formats on platforms like YouTube CTV and a more streamlined QR code measurement via Campaign Manager 360, where ...