In the space of a month, Breitling has signed Austin Butler as a brand ambassador, launched a new collection and snapped up a ...

A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...

The venerable MK1 now comes in a duo of extremely cheery hues—and adds a nifty new mechanical movement to the mix for good ...

Rolex discontinued the Milgauss in 2023, but Horage is making an anti-magnetic homage powered by an innovative new movement.

As the boundaries become increasingly blurred between traditional men’s and women’s watches, we ask what is next for the ...