Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

An alcoholic twist to the trending ‘Dosa Idli Sambhar Chutney’ song has gone viral. It is created by two friends enjoying their sip of rum with chakli and Schezwan chutney. Well, their impromptu way ...

The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 ...

Uttar Pradesh CM Yogi Adityanath inaugurated the expansion of SLMG Beverages in Ayodhya, significantly enhancing production ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

Companies are introducing smaller packages of their products at lower prices to prevent having to cut prices on their ...

JioStar unveils the second edition of its IPL opening day blockbuster for brands - ‘Brand Spotlight’. The initiative ...

Coca-Cola and PepsiCo are introducing no-sugar drinks in smaller packs priced at ₹10 to counter Reliance Consumer's Campa.

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...

MUMBAI: Call it marketing acumen or the strategy of packing in a desi punch within the product, more consumer goods brands ...