Bang in the middle of the California Gold Rush (1848-1859), Levi Strauss, a German immigrant in the United States, moved to San Francisco to open a West Coast branch of the family's dry goods company.

The unquenchable demand for gold ... oceans. California’s swiftly growing population also inspired the formation of banks like Wells Fargo and dry goods companies such as Levi Strauss, whose ...

Like many get-rich-quick quests, the California gold rush caused a wave of destruction ... America’s first “Chinatown.” Levi Jeans: Levi Strauss journeyed from New York to San Francisco ...