Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

Recent Super Bowl logos have raised questions as their colors have suspiciously aligned with the teams that ended up in the game. This pattern has led fans to speculate whether these color choices ...

You could base it off of analytics, history books, superstitions, Magic 8 balls, or, if you subscribe to the belief that the NFL is scripted, the logo for Super Bowl LX. Logos for each Super Bowl ...

Football fans think the Super Bowl logo offers a telling prediction. For the past several NFL seasons, followers of the sport have dialed in on a theory that states the Super Bowl art accurately ...