Temu, Shein expand further in toy sales amid Black Friday shopping; Major retailers still dominate U.S. toy market, analyst says; Concerns remain over counterfeit toys on Temu and Shein platforms ...

Temu (PDD) and SHEIN are increasing their offerings of toys this holiday season to cash in on mult-billion dollar market. Read more here.

In previous years, Temu and Shein – which sell primarily from smartphone-based apps – would not have been the usual places for shoppers to buy toys and other holiday gifts.

Shein and Temu increasingly appeal to shoppers earning less than $50,000 per year, who have been squeezed by a surge in consumer prices since 2021.