Christened Shein’s “fast fashion mastermind,” Xu has a background in SEO and digital marketing and had previously sold wedding dresses online. Although Shein has opened up pop-up stores in ...

Gen Z's favorite fast-fashion retailer Shein sells a lot more than dresses and swimsuits. You can now shop for home appliances, garden supplies, pet accessories, and fishing gear. In June ...

Furthermore, Shein works with auditors to ensure compliance." Shein's success lies in volume - the inventory online runs into the hundreds of thousands - and deep discounts: £10 dresses, £6 sweaters, ...