Hannah O'Carolan, 11, from Londonderry, was chosen from thousands of children to be Liverpool's only official mascot.

Today, Smith students have reignited the drive for selecting a new moniker and mascot—a process begun several years ago but never completed. The goal is to create a symbol that better reflects the ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

A Tennessee middle school is now saying "all for one, and one for all" and changing their mascot from Bearcats to Musketeers.

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had except ...

Duolingo has become one of the most well-known language learning apps, with millions of users worldwide, but many people are now more interested in the infamous owl's backstory ...

First Duolingo retired its owl, then it brought ... across different channels. Logos are becoming simpler, brands more minimalist. Some might say that mascots are another piece of brand baggage ...

First Duolingo retired its owl, then it brought it back from the dead. Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious ..

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he ...