The 76-year-old toy company is launching a pilot program called “Mattel PlayBack” that is designed to recover and reuse materials in old toys for future Mattel products.

Mattel PlayBack will recover and reuse the materials from the old toys that families send to the company for future Mattel products. There's no cost for consumers to participate, and the recycling ...

Robotics Engineer Barbie encourages STEM education 01:51. You no longer need to worry about some of your old toys ending up in landfills — now, there's a way to recycle them. Mattel has launched ...

Mattel’s PlayBack program lets customers return old Barbie, Matchbox and Mega toys so the materials can be recycled and turned into new toys, the company said.

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, Thomas & Friends, Uno, Masters of the Universe, Matchbox, MEGA or Polly Pocket ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

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Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves. Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big ...

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Good news for 90s kids who have laundry baskets filled with Barbies in their parents’ basements: Mattel wants to recycle your old toys. The 76-year-old toy company is launching a pilot program ...