The 76-year-old toy company is launching a pilot program called “Mattel PlayBack” that is designed to recover and reuse materials in old toys for future Mattel products.

Mattel PlayBack will recover and reuse the materials from the old toys that families send to the company for future Mattel products. There's no cost for consumers to participate, and the recycling ...

Mattel Creations is ready for San Diego Comic Con 2025 with a brand new selection of limited edition collectibles like ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves. Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big ...

Mr. Kreiz’s strategy has helped Mattel turn around its sagging fortunes since he took over in 2018. The company reported a 19 percent jump in sales in 2021, to $5.5 billion, and despite supply ...

The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture. As the toymaker celebrates its 80th anniversary, CEO Ynon Kreiz and senior leaders reflect on the company's deep roots ...

Good news for 90s kids who have laundry baskets filled with Barbies in their parents’ basements: Mattel wants to recycle your old toys. The 76-year-old toy company is launching a pilot program ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.