Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had ...

FC Barcelona and Nike have extended their relationship. The professional soccer club announced it has entered into a new ...

Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...

The Nike Mercurial Dream Speed series was launched back in the latter half of 2019, arriving as a disruptive special edition ...

Run through the national Reuse-A-Shoe effort by Nike, the program was founded in 1990 and has recycled 28 million shoes. In the Fox Chapel Area, club members distribute 24 collection boxes at ...

Kentucky basketball coach Mark Pope discussed wearing Devin Booker Nike Book 1 shoes following their 98-67 exhibition win ...

The gas pumped into the soles of the Nike Air series of athletic shoes created an exceptionally resilient cushion. But the large, tightly-linked molecules of sulfur hexafluoride also make it the ...

The Paige Bueckers x Nike GT Hustle 3 will make the the senior guard the first college basketball player to ever get a Nike sneaker release. Light blue, white and multiple shades of purple ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Runners and non-runners alike know that Nike makes some of the best running shoes ...

Hoka — known for its lightweight, cushioned running shoes — and On have dug into Nike’s market share. The legacy shoemaker has already suffered a hit to its business as customers turn away ...

Easier said than done, of course. Nike’s problems stem from its own strategic missteps — like not focusing enough on making cool shoes — as well as growing competition from younger upstart ...