Nike's new CEO, Elliot Hill, admitted things "haven't been easy" for the brand in a message to staff. Hill, a Nike veteran, ...

Rogers discusses what he would change, what to expect in Year 3 of his jersey challenge and what a post-Banner jersey could ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

In today's fast-paced digital landscape, rebranding is a powerful tool for companies looking to stay relevant and attract new ...

Nike's new "Together We Rise" kits for the upcoming football season rotate the iconic swoosh upward to symbolize the rise of ...

Nike's decision to change the logo is inspired by their aim to celebrate the rise of women's football. Liverpool's third kit features a white and red and black colour scheme while Chelsea's is ...

Teams such as Liverpool, Chelsea and Tottenham have a vertical Nike swoosh instead of the traditional horizontal logo which normally appears on their shirts. Liverpool wore their third kit for the ...

It is going to look a little bizarre, but there is a great reason behind the change… Nike have changed their logo on third kits to celebrate women's football. They explained their switch for ...

You can then modify each element - image, text, font, color, size, and so on - until the logo matches your concept. Overall, it offers a significant amount of control over your designs.