In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

A solid example might last 300 to 500 miles before the midsole and outsole break down and your legs start to feel it — one of ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

until I realized how crucial Nike Motiva walking shoes were for all-day foot comfort when walking on hard floors. Today, the ...

Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...

An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

ComplexCon, a festival that combines music with pop culture, sneakers, and more, will be in Vegas this weekend with headliner ...

The fashion brand drops a pair of stylish short films loaded with the American hip-hop collective’s lyrics and lore, marking ...

Welcome back to our live coverage of the early Black Friday sales. While there’s still two weeks to go until the main event, ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

On Holding raised its annual sales forecast after beating quarterly revenue estimates on Tuesday, driven by strong holiday ...