In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

A solid example might last 300 to 500 miles before the midsole and outsole break down and your legs start to feel it — one of ...

until I realized how crucial Nike Motiva walking shoes were for all-day foot comfort when walking on hard floors. Today, the ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...

Nike has linked up with renowned skateboard brand, Antihero for a collaborative spin on the SB Zoom Blazer Mid Pro GT model.

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

FC Barcelona used social media and an email sent to the press to announce its new sponsorship deal with Nike which is ...