Even with backing from a major label, Mattel pointed out that the industry is still brutal for up-and-coming artists. "I know artists who are signed, and I know about their deals. The record label ...
In other words: If it’s Mattel, it’s swell. That decades-old advertising slogan succinctly captures the brand promise of the sui generis American business that marks its 80th anniversary this ...
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...