Even with backing from a major label, Mattel pointed out that the industry is still brutal for up-and-coming artists. "I know artists who are signed, and I know about their deals. The record label ...
In other words: If it’s Mattel, it’s swell. That decades-old advertising slogan succinctly captures the brand promise of the sui generis American business that marks its 80th anniversary this ...
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...
Last month, Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin mountain air to get a sense of the emerging filmmakers who ...