The Franco-Dutch airline is investing €1 billion a year to move upmarket. Like its competitors, it targets the very wealthy tourists, who have taken over from the declining business clientele and are ...

Air France is always upgrading its service in the front of the cabin and the new La Première taking off this spring will be ...

An average one-way Paris-New York ticket costs around 10,000 euros in May, according to the Air France website.

Air France unveiled its latest offering today: the new La Première first class product.

Air France on Tuesday unveiled a new first-class suite as it expands efforts to lure wealthy travellers from business jets ...

Air France has launched a new first-class suite to attract wealthy travelers and boost its premium offerings. CEO Ben Smith ...

The air travel industry is locked in a battle for high fare-paying customers as it recovers from the pandemic but is split ...

PARIS—Air France is planning to operate the first flights with its new La Première first class product, beginning with a ...

Air France unveiled a redesigned first-class cabin dubbed La Première, seeking to attract well-healed customers with a travel experience that it says is akin to stepping onto a private jet.

Air France has introduced a new first-class suite to attract affluent travelers, offering a 'French touch' to its premium ...

Air France has thrown down the gauntlet to global carriers with its stunning new La Première first class cabin that is set to launch in Spring 2025 ...