AOL23d
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Levi Strauss & Co. CEO Michelle Gass is ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.
as.com22d
Decoding the Levi’s jeans’ logo and symbols: Unveiling the secrets hidden on the iconic patch
Irish native who switched from the music industry to the world of sport moving from Universal Music to AS in 2017. A keen runner, soccer player and now discovering the world's fastest growing ...
Nottingham Post4d
People are only just realising what the tiny pocket in their jeans is used for
The pocket was designed by Levi Strauss and Jacob Davis as part of the original "waist overalls" in 1873, though it wasn't included in mass-produced jeans until the 1890s. Though the design by ...
MercoPress6y
After 34 years Levi Strauss is back in the stock market with a value of US$ 6.5bn
Founder Levi Strauss moved to San Francisco in 1853 during the California gold rush, opening a dry goods business. But he struck gold when in 1873 he and a partner received a patent on using ...
Business Wire1mon
Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced a series of strategic leadership changes aimed at accelerating the company’s shift to become a best-in ...