The pocket was designed by Levi Strauss and Jacob Davis as part of the original "waist overalls" in 1873, though it wasn't included in mass-produced jeans until the 1890s. Though the design by ...

The Levi's® brand is thrilled to announce its newest ambassador, global icon Diljit Dosanjh. Known for rewriting the rules of music, cinema, and style, Diljit joins the Levi's® family as the first ...

Founder Levi Strauss moved to San Francisco in 1853 during the California gold rush, opening a dry goods business. But he struck gold when in 1873 he and a partner received a patent on using ...

Since their invention by Levi Strauss & Co. in 1873, Levi’s ® jeans have become one of the most recognizable garments of ...