Levi’s increased its full-year earnings projections despite higher tariff rates, sending the stock higher in after-hours ...

Levi Strauss has a simple strategy to deal with U.S. tariffs: stop offering less-popular styles during the holiday shopping ...

The brand is leaning on partnerships with Beyoncé, Shaboozey and Nike as it works to boost its direct-to-consumer channel ...

Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong ...

It's a parental rule that you can never have too many Stasher bags. Snacks, toys, toiletries — every kid-related (or ...

with a tailor named Jacob Davis and the invention of copper rivets. He partnered with dry-goods businessman Levi Strauss to ...

Joe Ng, CEO of fashion studio Shift, said Lululemon's pants may have inspired Costco's, but the design isn't as unique as a ...

Jeanne Friot’s fashion activism played with fluidity this season, in more ways than one. With a cast of entirely trans and nonbinary models and a collection that was softer and played on pastel hues, ...

Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

Even Levi’s has cut down on the number of rivets used on its jeans, replacing some with bar-tack stitches. Aside from the 501, most Levi’s jeans don’t even use button flys because they cost more to ...

A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...

Clothing Decoding the Levi’s jeans’ logo and symbols: Unveiling the secrets hidden on the iconic patch The logo on every pair of the famous jeans is renowned the world over but what to the ...