While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Nike has dropped a new colorway of James' 22nd signature sneaker that recognizes the fact. Below is a detailed look and breakdown of what online shoppers must know about the Nike LeBron 22 "Mogul ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys ...

LeBron James broke Michael Jordan’s NBA record for 30-point games during the Los Angeles Lakers’ victory over Atlanta on ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the greatest feat of his career.

Lebron James slammed down a highlight dunk during the Los Angeles Lakers' 118-97 loss to the Dallas Mavericks on Tuesday, ...