LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based company was far from a certainty,

Bron ended up siging with Nike for $87 million in 2003 which later turned into a lifetime deal worth $1 billion.

The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys