What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the ...

Search Engine Land » Platforms » Google » Google Ads » Google Intros AdWords For Video, Folding In YouTube Features Chat with SearchBot Please note that your conversations will be recorded. In ...

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency of ad units on YouTube. In addition, Reach Planner can also forecast ...

Search Engine Land » Platforms » Google » Google Ads » Google Brings YouTube TrueView Campaigns Into The AdWords Fold Share If you run TrueView YouTube campaigns in AdWords, you know that ...

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits.. According to eMarketer a whopping 90% of global sales will happen in a physical store ...

Google to give away $50 million in free Google AdWords advertising to help more than 500,000 businesses enter the video advertising space. Rahul Dubey.

Google‘s AdWords program has long been an easy way for businesses of all shapes and sizes to post their ads on Google Search results.Now the company is expanding those capabilities to YouTube ...

Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a ...

Google AdWords charges advertisers for views that YouTube can identify as bot traffic, according to a team of researchers from leading European universities in a recently published a study.

Google has launched its Promoted Video service in Australia - essentially the equivalent of Google AdWords for YouTube videos. Mitsubishi has been trialling the service locally to market its new ...