What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the ...

If you run TrueView YouTube campaigns in AdWords, you know that getting to them is like entering a netherworld. Not only do you lose the tether to your other campaigns, running video campaigns in ...

In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of "AdWords for Video" ...

Google to give away $50 million in free Google AdWords advertising to help more than 500,000 businesses enter the video advertising space.

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube.

Google has launched its Promoted Video service in Australia - essentially the equivalent of Google AdWords for YouTube videos.

YouTube Launches AdWords For Video Video production is getting cheaper, so Google is creating a self-service option for pre-roll advertisements aimed at small- and medium-sized businesses.

Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a ...

YouTube offers a range of ad formats, including video ads, interactive rich media ad displays and text ads. YouTube is part of Google, so you'll need a Google AdWords account to place a text ad on ...

Google AdWords charges advertisers for views that YouTube can identify as bot traffic, according to a team of researchers from leading European universities in a recently published a study.