Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Chief Strategy Officer, S Asia, dentsu, spoke at the unveiling of the dentsu-e4m report on the dominance of digital, ...

Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Publicis Media U.S. has acquired Dysrupt, a digital marketing agency focusing on paid media, creativity, and measurement. The financial terms of the deal were not disclosed. Dysrupt’s proprietary ...