Although that tends to be the favourite every Christmas, a man has released an alternative ad for this year that some people think is far more heartbreaking. Sam Clegg creates his own charity videos every festive season and this year’s ‘John Lewis Inspired Christmas Advert’ is entitled Send Me a Sign.

John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly anticipated Christmas advert.