Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.
Sky15d
Boohoo rebrands as Debenhams
Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...
Business Insider15d
Boohoo announces rebranding as Debenhams
Boohoo (BHOOY) Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in 2021. “The business model is stock ...
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UK's Boohoo rebrands as Debenhams Group, appoints new CFO
(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also named Phil Ellis as its new finance boss. Last October, Boohoo announced the ...
Drapers15d
Boohoo Group rebrands as Debenhams Group in transformation drive
Meanwhile, the group will transition its youth brands PLT, Boohoo and BoohooMan, into fashion-led marketplaces, which will reduce future stockholding requirements. Boohoo, which launched its ...
Wall Street Journal14d
Boohoo to Rebrand as Debenhams in Turnaround Plan
Boohoo BOO-0.23%decrease; red down pointing triangle Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in ...
London Evening Standard15d
Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...
Wales Online15d
Debenhams is back as Boohoo makes major announcement
Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...
AOL.co.uk15d
Boohoo Group rebrands as Debenhams after overhaul at department store brand
Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has ...
Express & Star15d
Boohoo Group rebrands as Debenhams after overhaul at department store brand
Boohoo’s parent company has rebranded as Debenhams Group (PA) Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out ...