As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to ...

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.

Mark Zuckerberg has long been under pressure to monetise WhatsApp, whose user base has soared to more than 3 billion, says ...

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual ...

As WhatsApp begins to monetise with the launch of Ads, it is unlikely to cause user churn in India, given the lead that the ...

After years of resisting ads, WhatsApp is changing. Meta has officially announced it will begin showing advertisements on the ...

Meta has quietly turned WhatsApp Status into its newest ad playground, setting up an unexpected face-off with the glitzy ...

IT’S hard to think of a more extraordinary business deal than Facebook’s US$19 billion acquisition of WhatsApp in February ...

Meta announced on Monday, June 16, its plans to introduce targeted ads into its WhatsApp messaging service. The decision to ...

WhatsApp says the new features are designed to help users discover new content and enable organisations to grow their ...

WhatsApp has announced new monetization features aimed at businesses and content creators, integrating tools directly into ...

Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by ...