MGA Entertainment is taking mystery boxes to a new level with its latest L.O.L. Surprise! collection.

With sunny skies and no school, there is plenty of time and reason to play outside. Whether it is in the sandbox, the pool, ...

The M.A.S.K. collection reboots the Kenner line from the ‘80s with an updated range of action figures and vehicles, including ...

Nintendo highlights the new controls of its Nintendo Switch 2 system with two new releases. With compatible games like Mario ...

ASTRA’s 2025 Marketplace & Academy in San Antonio was truly action-packed and quite the adventure. Of course, the River Walk provided a beautiful backdrop, but from the opening meet-and-greet to the ...

In the Toys’ Creative Center, revenue dipped $18.6 million to $322.3 million in Q2, down 5.5%, as gross product sales fell ...

Each action figure comes with a laser light beam weapon and armor that has a special, photo-sensitive target on its chest.

Eleven has partnered with Mattel’s Hot Wheels to bring fans this limited-edition die-cast car. It features 7-Eleven branding on a classic Hot Wheels car.

At The Toy Association, we couldn’t be more excited to welcome our global community to El Segundo this year for two milestone ...

7-Eleven is partnering with Mattel‘s Hot Wheels for a collectible collaboration. The companies are debuting a 7-Eleven and ...

If one of those products causes harm, the toy company (and the factory partner, the retailer, and potentially anyone in the ...

These 7.5-inch dolls bring sports to playtime. Each doll comes with a Roxy-inspired outfit, a comb, accessories, a sticker ...