Fresh from the viral escapades of its "edible mascots" at the Pop-Tarts Bowl in Orlando Saturday, Pop-Tarts has teamed up ...

Krispy Kreme announced Monday it has partnered with Pop-Tarts in the first-ever collaboration between the two brands.

Chicago Mascot Company's creative work recently took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull, ...

Ward started the Pop-Tarts Bowl and proceeded to shred Iowa State’s top-five pass defense, throwing for 190 yards and three ...

Around a dozen students in the band were treated for minor injuries from a bus crash in Tennessee on their way back from the ...

Cam Ward's decision to only play the first half of Miami's 42-41 loss against Iowa State in this year's Pop-Tarts Bowl proved ...

How’s this for a Crazy Good start to the new year?! Krispy Kreme announced its first-ever partnership with Pop-Tarts, ...

Tarts, Liberty, Pinstripe and Birmingham Bowls drew 6.8, 4.2, 4.2 and 4.1 million viewers, respectively, on the ESPN family ...

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ...

Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

The Buffalo Bills had one last troll for the New York Jets on Sunday after their 40-14 win to officially clinch the No. 2 ...