While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...

Appearing on New Heights with Jason & Travis Kelce, King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not ...

The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

LeBron James credits his mother for her pivotal advice that guided him toward taking a $1 billion lifetime deal with Nike.

Lakers star LeBron James spoke for the first time since he and his family were to forced to evacuate their home due to the ...

LeBron James stands as one of America’s most successful athletes in turning potential into reality. The basketball world has ...