For the 28th consecutive year, Walmart has been named the top retailer in Kantar’s annual industry benchmarking report. The ...

Universal Robina Corp. (URC) brands continue to lead in popularity, according to Kantar Group’s latest Brand Footprint report ...

With income growth, better infrastructure, and digital adoption driving the change, rural households have expanded their ...

The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...

US – The Advertising Research Foundation (ARF) has appointed Kantar’s Anita Watkins to its board of trustees. Watkins is chief solution leader for Kantar North America’s innovation, creative and ...

Asda is close to losing its position as Britain’s third-largest supermarket to Aldi as its market share slips and the German ...

The report has been made after surveying 2,450 children aged five to 14 years and their parents from 14 cities, the company ...

Rural India is experiencing a surge in hybrid media consumption, with consumers increasingly utilizing both online and ...

As part of The Drum’s Finance and Utilities Focus Week, we’re using insights from Kantar’s Marketplace, an automated market research platform, to look closer at creative trends and ...

The Kantar Kidscap report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to ...

SHENZHEN, China, Oct. 30, 2024 /PRNewswire/ -- On September 10, the 2024 Kantar BrandZ China Gala Event was held in Shanghai, where outstanding Chinese brand builders gathered to discuss how ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...