What's in a new name? A strategic shift or a cosmetic makeover?
Zomato’s unveiled its new persona, but it is not exactly a trailblazer. Over 1,100 companies have already undergone similar identify transformations.
India Today27m
Zomato bandh kar diya kya? Company reacts to confusion around rebranding
CEO Deepinder Goyal announced in a letter to shareholders that Zomato will soon be known as Eternal Ltd., with the company's board approving the name change.
The Dark Side of Quick Commerce: How 10-minute delivery apps are using deceptive design to manipulate shoppers
As popular as quick commerce apps have become, most of them are known to use common dark patterns to manipulate customers.
No, food delivery app Zomato is not being renamed - Here's what you need to know
The parent company will be renamed Eternal and comprise four major businesses as of now - Zomato, Blinkit, District, and ...
inc4242m
Flipkart’s IPO Gameplan: How The $36 Bn Ecommerce Giant Is Gearing Up
Walmart-backed Flipkart wants to shed its foreign image ahead of a mega IPO and the $36 Bn giant has taken calculated steps ...
'Zomato was an accidental company... Eternal scares me,' says CEO Deepinder Goyal, explaining reason behind name change
Zomato is rebranding to Eternal Ltd. pending shareholder approval. This change involves updating the companys name, website, ...
Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...