Zohran Mamdani's surge to the top in New York City's Democratic mayoral primary came with the help of an army of volunteers who set a goal of knocking on 1 million doors to get votes.

Echoes of Mamdani’s optimistic campaign are ringing in Orlando, where some said his grassroots strategy is similar to what local politicians are already doing. Others called his ideology too ...

Another conference call. This was what strategy looked like on Andrew Cuomo’s mayoral campaign: A small circle of aides and ...

Zohran Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Zohran Mamdani addressed his decision to travel overseas while on the campaign trail in a video, delivering a tongue-in-cheek ...

Mayor Eric Adams, who is running in the general election as an independent, also discounted Mr. Mamdani’s social media strategy, without naming him.

Pranjal Jain, a digital strategist who worked on influencer strategy for Harris’ vice presidential campaign in 2020, said Mamdani’s social presence “dismantles the ivory tower” that so ...

Zohran Mamdani's Uganda trip follows limited public appearances, including a secretive meeting with AOC, as the NYC mayoral ...

Zohran spent more than $85,000 on video production, not including TV Ads, while Cuomo’s strategy hinged heavily on staid union endorsements along with name recognition and an older voter base.

Assemblyman Zohran Mamdani won New York City's Democratic Primary by using social media to connect with younger voters and communities of color, and will now compete in November's General Election.

New York Democratic mayoral nominee Zohran Mamdani has stoked a debate in the wider Democratic Party with his surprise ...

Zohran Mamdani’s victory in the NYC Democratic mayoral primary is a warning that emotional appeal has replaced intellectual ...