When the video is paused, an ad will pop up on the side of the screen “This is seamless for viewers and allows them to learn ...

YouTube has introduced ads that pop up when viewers pause a video. The platform, owned by Google, confirmed this new feature ...

It’s been a beneficial update for the entire YouTube ecosystem and one of the elements of the modern CTV ads experience,” a Google spokesperson said. Although YouTube advocated that this update would ...

YouTube has rolled out a new feature called "Pause ads," displaying advertisements when videos are paused, sparking user ...

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Our guests offer a nuanced perspective on the evolving landscape of television in the digital era.

YouTube is set to launch a major overhaul of its connected TV app, according to a report published Monday by the Penske ...

Given DX’s roots in the entertainment and television industry, CTV and FAST offerings are a tremendous priority and a key ...

Visionary Technology Leader to Drive Innovation and Focus on Accelerating Kargo’s Streaming and Video CapabilitiesNEW YORK, Sept. 18, 2024 ...

New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into live sports, ...

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for effective political ...