YouTube ads can play even when your screen is paused now
First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.
YouTube to now show ads even when video is paused
When the video is paused, an ad will pop up on the side of the screen “This is seamless for viewers and allows them to learn more about a brand. It’s been a beneficial update for the entire YouTube ecosystem and one of the elements of the modern CTV ads experience,” the spokesperson added.
YouTube Introduces New Ads That Appear When Videos Are Paused
YouTube has introduced ads that pop up when viewers pause a video. The platform, owned by Google, confirmed this new feature on Thursday, stating that it has been rolled out to all advertisers. According to YouTube, when a video is paused, an ad will appear on the side of the screen.
YouTube’s new “pause ads” format: A disruption in disguise or the next big thing?
Although YouTube advocated that this update would not be intrusive to the users’ viewing experience, this update is being looked at as another successor of YouTube’s other feature that didn’t let users skip ads.
More ads are coming to YouTube - this time to your pause screen
The next time you pause a YouTube video to take a closer look at something, you might see an advertisement instead.
YouTube Rolls Out Pop-Up Ads for Video Pauses
Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.
YouTube will start showing even more ads soon
Google is bringing more ads to YouTube, as you'll see them when you pause video playback - here's why that's not a bad idea.
YouTube pause ads arrive - and the internet is furious
It's happened. YouTube has finally rolled out pause screen adverts as people have noticed them popping up on their screens. This doesn't come as a huge surprise as the video-sharing platform did say they were piloting the feature with limited advertisements last year in what they described as "pause experiences".
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