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Paul O’Neill has never really recovered from the shock of his first trip to Japan.

While denim market growth in 2024 was 1-2 percent globally, Gass said Levi’s overall growth was 3 percent. For men’s, the brand has the leading market share “by a mile” and for women’s ...

Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced a series of strategic leadership changes aimed at accelerating the company’s shift to ...

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

The jeans we’ve written the most about, Levi’s Wedgies, are at an almost Prime Day price. A 501 (the original true ... The 13 Very Best Ankle Boots for Women 31 Last-Minute Valentine’s ...

The costume designer for Timothée Chalamet’s film recreated Bob Dylan’s Levi’s – with the story ... The inside pocket of the 1955 customised 501 jeans It must have been a pleasure to ...

“There’s also a whole lot of people that used to wear a 501, and they love their 501s," Levi’s Chief Digital Officer Jason Gowans said of the company’s classic straight-leg jeans.

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Levi's: the OG purveyor of denim jeans, a brand that most people on Earth ... Though a single digit higher than the ‘501’, the ‘502 Tapered’ didn't arrive until eighty years after their ...