After several users spotted pause ads on their YouTube apps on TVs earlier this month, YouTube has confirmed that these ads are indeed rolling out.“As we’ve seen both strong advertiser and strong viewer response,

YouTube is rolling out Pause ads, which pop up when you pause a video, taking a page from cable TV formats. The ad appears on the right side, while the paused video shrinks on the left, complete with Sponsored,

During the start of this month, several users spotted a new ‘Pause Ads’ option for the YouTube TV app. Now, we can confirm that this is indeed rolling out for the masses. YouTube made the confirmation recently where it explained how the ‘Pause Ads’ feature was launching to all advertisers after receiving a strong response during the testing period.

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Some make specific reference to the fact that they are showing next to a paused video – as with one from Dunkin’ Donuts that said “this show might be paused, but your hunger isn’t”. YouTube has long been warning that it is considering showing ads when videos are paused.

YouTube, you’re exhausting. While I spend more time watching YouTube videos than any of the video services I actually pay for, it’s so jam-packed with ads that I’ve spent a lot of energy trying not to see them.

YouTube has officially given pause button adverts a wider rollout.