"Rolex is not selling watches. Rolex is selling status ... Paris and Rome during the press tour for "A Complete Unknown." His bold denim looks are a sharp contrast to the classic Levi's style ...

They’ll have VIP access to events such as the Rolex Monterey Motorsports ... Geneva with an exclusive view of Watches & Wonders in April 2026, as well as a watchmaking class with a master watchmaker ...

Rolex made headlines in 2023 when the brand acquired Bucherer, which at the time was the world’s largest retailer of Rolex ...

Rolex made headlines in 2023 when the brand acquired Bucherer, which at the time was the world’s largest retailer of Rolex watches. The move ... finding a new home elsewhere at Rolex’s new factory in ...

Louis Moinet shifts watch buying from a retail transaction into something far more intimate. Here's how the brand has ...

The green flag for the 2025 Rolex 24 at Daytona is still two days ago. That will fly at 1:40 p.m. Saturday. But Thursday remains a big day for the endurance classic. IMSA WeatherTech SportsCar ...

The winners take home a cash prize ... and yes, a shiny new Rolex watch. The 2024 race saw an exciting finish with Felipe Nasr and the Porsche Penske team staving off a late charge by Whelen ...

The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday? No worries, you can still watch it end on Sunday!

The Rolex 24 at Daytona is the first race of this year's IMSA WeatherTech SportsCar Championship. The race weekend began on January 23rd when the FP1 and the qualifying sessions took place.