The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

Learn more I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

No, not for the Daytona 500. It's the Rolex 24! The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday?

The Rolex 24 has enjoyed plenty of star power over the decades. Paul Newman was the most famous name ever stitched onto a Daytona driver uniform, while Patrick Dempsey, Tim Allen, Craig T.

Ready for 24 hours of Daytona racing? The 2025 Rolex 24 is back for its 63rd annual running at Daytona International Speedway. The first event of the IMSA calendar is a 24-hour endurance race on ...

The Rolex 24 at Daytona features more than 200 of the best drivers in the world, including 14 former Formula 1 stars. But the one driver they all want to see at Daytona International Speedway is ...

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of chronographs launched by the brand, and features a gem-set bezel complete ...

I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing chronograph debuted back in ...

We're in for another exciting weekend of racing at Daytona International Speedway. No, not for the Daytona 500. It's the Rolex 24! The Rolex 24 at Daytona revs the engine on the year of auto racing in ...