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Real use for tiny pocket in jeans finally revealed - and it's been staring you in the face
Tracey Panek, historian for original jeans maker Levi Strauss and Co, spilled the beans to Insider that this diminutive pocket had a very specific function back in the 19th Century. Far from being ...
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Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans, the self-proclaimed “denim head” blends in well on ...
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How Beyoncé rebranded Levi's jeans for a new generation
In 1853, Levi Strauss started a clothing company in San ... That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions, originated from basic necessity ...